Tumblr DocuSeries

 

Tumblr DocuSeries

design, ART DIRECTION and story arc for Tumblr’s Documentary brand campaign

Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. Whether it’s fandoms, philosophy, or fashion, Tumblr is where your interests connect you with your people. This campaign explores the platform’s unique community and highlights five different users’ journeys.


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I think everyone just needs to really embrace who they are in a very literal sense. Everything just gets easier once you do.
— Adam J. Kurtz
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My confidence only grew because I wanted to be a role model for someone like me.
— Maxwell Vice Tong

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Our mission statement really is to create sustainable online spaces of positivity for Black people all over the world.
— Marissa Rei

 

Creative Director: Alliah Mourad
Art Director: Sasha Safir-Temple
Production: BRAVÒ
Director of Photography: Mike Altskan