design, ART DIRECTION and story arc for Tumblr’s Documentary brand campaign
Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. Whether it’s fandoms, philosophy, or fashion, Tumblr is where your interests connect you with your people. This campaign explores the platform’s unique community and highlights five different users’ journeys.
Creative Director: Alliah Mourad
Art Director: Sasha Safir-Temple
Director of Photography: Mike Altskan