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Total Request Live

TOTAL REQUEST LIVE

Art Direction, Logo design AND VISUAL IDENTITY for MTV's 2017 relaunch of TRL

 

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TRL has been a staple of music, entertainment and pop culture since its inception. Taking our current social and political climate into consideration, MTV relaunched and revamped it’s trailblazing property to focus on music, culture, trending topics and current events. With bite-sized segments highlighting Snapchats, Tweets, lip synch battles and dance-offs, each segment needed a unique branding of its own. To accomplish this, we created a flexible language of bright colors, custom emojis and dynamic type to showcase today’s most important cultural moments.

 

COLOR PALATTE

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LOGO CONSTRUCTION

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DESIGN ELEMENTS

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SHOW PACKAGING

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PROMO SPOTS

 

SOCIAL/DIGITAL BRANDING

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TIMES SQUARE TAKEOVER

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AWARDS:
2018 Art Director Club Bronze Cube in Broadcast and Branding Design

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SVP of Design: Thomas Berger
VP of Design: Rich Tu
Art Director: Sasha Safir-Temple
Director of Motion: Jen Epstein
Design: Hernan Ayala, Ben Buysse, Lindsey Chizever, Christina Nahas
Lead Animator: Dorca Musseb
Animators: Adrian Alexis, Magda Baez, Chloe Rose Bush, Jen Epstein, David Fiddler,
Yonju Kim, Ethan Mackin, Blake Morrison, Oscar Rivera, Brendan Roche, Weixi Zeng
Logo Animation: Joseph Perno
Senior Producer: Ross Jeffcoat
Producer: Tim Gendimenico