Total Request Live

TRL has been a staple of music, entertainment and pop culture since its inception. By taking our current social and political climate into consideration, MTV relaunched its trailblazing property to focus on music, culture, trending topics and current events. With bite-sized segments highlighting Snapchats, Tweets, lip synch battles, and dance-offs, each segment required its own unique branding. To accomplish this, I helped create a flexible language of bright colors, custom emojis, and dynamic type to showcase today’s most important cultural moments.

Role: Art Direction, logo design, & visual identity.

Color Palette

Logo Construction